About
Dreaming + doing.
I'm Zach Blank — Head of Content for Nick DiGiovanni, based in New York.
I run day-to-day operations, digital strategy and video production for Nick — a celebrity chef and food creator with 50M+ followers across platforms. My job is part dreamer, part problem solver: come up with ideas big enough to grow one of the largest food brands on the internet, then figure out the step-by-step to actually pull them off.
Take the world's largest sushi roll. What started as a fantasy ended up as a 3,000-pound roll on our studio floor. End to end, I made it happen — though I didn't expect to have rice stuck in my shoes for weeks.
Before this I studied media at Northwestern and worked marketing roles at food brands like Shake Shack. In 2021 I sent Nick a cold email. It turned into a dream job building the largest food media company on the planet.
The Work
What I do.
The four things I spend most of my time on while building the world's largest food media company.
Digital Strategy
Channel-level thinking on what to make, when to post and where it lands. Built around how Gen Z and Gen A actually watch food.
Creative
Big, weird, world-record-chasing ideas — and the concepts, scripts and formats to make them actually land with an audience.
Video Production
End-to-end production on shoots that have to actually work — from a 3,000-pound sushi roll to a year-long rat training montage.
Brand Partnerships
Collaborations built around the food and the audience first — not bolted on. Recent partners include Dunkin', Shaq, Gordon Ramsay and MrBeast.
The Numbers
The receipts.
Meet Nick
The creator I work with.
Nick DiGiovanni — Harvard '19, MasterChef finalist, and one of the most-followed food creators in the world. His cookbook is a 7× New York Times bestseller, with a foreword from Gordon Ramsay.
Together we've put out videos that have generated 15B+ views and built a 50M+ follower audience across YouTube, TikTok and Instagram.
- Harvard '19
- MasterChef S10
- 2× Streamy
- 11× Guinness
- 7× NYT Bestseller
- Shaq · Ramsay collabs
Press + Collabs
A few highlights.
- Gordon Ramsaywrote the foreword to Nick's cookbook
- Shaquille O'Nealstarred in the World's Smallest Burger video
- MrBeastcollaborated on a record-breaking food stunt
- Dunkin'launched four Nick DiGiovanni signature drinks
- The New York Times7× Bestseller — Nick's cookbook
- Streamy AwardsBest Food Creator, two years running
- Guinness World Records11 official records, including the world's largest sushi roll
Say Hi
Let's chat.
Whether you want to work together, nerd out over YouTube, talk about food, or just say hi — my inbox is open. Based in NYC.
zach@blank.tv